Nick had a SpongeBob "Win-a-thon" on June 8th, 2014, to promote the network premiere of Mr.As of October 2013, the Sponge now accounts for roughly 45% of the network's airtime! Hollywood news website Deadline reported that in January 2012, SpongeBob filled up about a quarter of Nickelodeon's schedule.This died down around the time The Loud House premiered, however. Whenever a new episode is going to be aired (and a 15-minute one at that), Nickelodeon will hype it up with a big marathon and tons of promos that air on Nickelodeon, other Viacom networks, and networks that aren't owned by Viacom! note though the latter instance may depend on your cable/satellite provider, as some of them overwrite ads to air local commercials or promos for other networks.They also aired the 1-hour special "Truth or Square" and the movie. On JNick aired a SpongeBob marathon to promote the "Super-Spongey Square Games", an hour-long block of new episodes devoted to sports.To top that off, it was the UK's second-longest TV show marathon of all time, only being beaten by Boomerang UK's Scooby Summer. The UK Nickelodeon had a 502 hour marathon of SpongeBob in Summer 2011 (that's two hours short of three solid weeks) for the Clash of the Bottom competition, where kids had to vote for their favorite main character.
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